Webinar Marketing Program

Expand your visibility and market your webinars with fully-integrated marketing plans targeting Connect’s commercial real estate audience. Reach all of our engaged readers with emails, social media, and advertising. Or drill down to a more targeted list, filtering by sector or region. Let Connect promote your webinar so you can focus on delivering top-quality content.

110k unique monthly website visitors and 300k impressions

Webinar Construction

  • Connect will send two (2) targeted emails to the dedicated portion of Connect’s database to promote the webinar
    • Database can be Connect’s national engaged readers or broken down by job type, property type or region down to the zip for a more targeted approach
    • Designed by Connect’s creative team to include company branding, ensuring consistency across the board
    • Leads with full contact information provided for all email opens

Content Moderation

  • Preview Story:
    • Connect Media editor to do a Q&A with speaker from company to serve as a preview to the webinar and include a link to register for the webinar
    • Story to run on Connect National Daily email (or regional email of your choice, depending on the topic) with a link to the webinar registration
  • Post-webinar Content:
    • Connect Media editor to listen to live webinar and write a story about the discussion highlights

Webinar Promotions

  • Promote on Connect social channels prior to webinar and post-webinar to promote webinar recording (if applicable)
  • Webinar promotion included on Connect Weekender email as Featured Webinar (either to promote live webinar or to promote recorded replay)


  • Metrics and leads provided for all email opens and content story page views


  • Package to Promote 1 Webinar: $3,500 per webinar
  • Package to Promote 2 or more webinars: $3,000 per webinar